Healthcare recruiters are currently in a bind as they struggle to find qualified healthcare professionals. 2018 saw an addition of 368,000 jobs in the healthcare industry as stated by the U.S. Department of Labor’s January jobs report. According to Nursing Solutions Inc, in 2018, 33% of hospitals had a vacancy rate of over 10%.
In other words, the demand for qualified healthcare professionals does not meet supply.
The apparent talent shortage is largely due to the increasing aging population. By 2030, those over the age of 65 will have increased by 50%, adding strain to the already increasing healthcare talent gap. Notably, one-third of the current doctors will be 65 by 2030, who once they retire, will leave a considerable gap in the healthcare industry.
The shrinking talent pool means that recruitment and talent acquisition is a lot harder than it used to be. Traditional hiring strategies are no longer as efficient and effective.
This means that recruiters and HR managers in the healthcare industry are having a hard time acquiring qualified professionals. This is why healthcare organizations need to place more focus on outsourcing recruiting companies in the identification and hiring process of qualified individuals.
Outsourcing companies, especially those that specialize in the healthcare industry and understand it, will expedite the hiring process. Such companies often boast of comprehensive networks, made up of qualified professionals, which took years to build. Using a recruiting company allows you to tap into a market of top qualified professionals.
This requires a shift from the over-reliance of digital marketing and digital hiring process that has proven ineffective over time. Too many organizations have jumped onto the bandwagon of using digital marketing for attracting and hiring professionals. However, over time, this has only led to a crowded digital or online world. Hence, it is very easy for marketers or recruiters to get lost in the noise of the digital world. In fact, according to a study by Proxima reported that 60% of digital marketing spend often goes to waste.
Below are a few of the top emerging healthcare hiring trends that can help you build your current workforce.
Traditional hiring strategies are more fragmented which means that the hiring process is often in a state of confusion and disorder. This not only makes the hiring process harder, but more cumbersome and tiring. This has caused a major shift to digital marketing and digital hiring processes.
This requires a shift from the over-reliance of digital marketing and digital hiring process that has proven ineffective over time. Too many organizations have jumped onto the bandwagon of using digital marketing for attracting and hiring professionals.
However, over time, this has only led to a crowded digital or online world. Thus, it is very easy for marketers or recruiters to get lost in the noise of the digital world. In fact, according to a study by Proxima reported that 60% of digital marketing spend often goes to waste.
Hiring a recruiting firm will help you cut through the digital noise and stand out as healthcare organization. This is the only way you will be able to catch the attention of highly qualified professionals and augment your talent growth within the company.
Due to the shrinking talent pool, top healthcare professionals can afford to take their time when deciding on the organizations to work for. Given the many opportunities available to them, they are likely to choose organizations/employers that stand out. This is where the importance of good branding comes in.
You want to make sure that your brand portrays the right image to the public and potential workers alike. By hiring a recruitment firm, you can have a team of people to advance your company’s brand. The recruitment firm does this by pitching your organization’s overall strengths and, in turn, improves brand perception.
Increase In Diversity and Increase of Value-Based Care
The healthcare industry is known to suffer from a considerable lack of diversity. However, the industry is currently under pressure to increase its diversity by hiring people from different cultural backgrounds. Research states that an increase in diversity is likely to improve patient satisfaction if they get treatment from a professional from the same cultural background.
The healthcare industry is now shifting to providing a more patient-based approach to increase value for their patients. In other words, healthcare industries are now looking for ways to provide quality care to their patients while considerably lowering healthcare costs.
This is why as a recruiter, you are looking for candidates that can offer quality care and develop strong relationships with healthcare stakeholders such as patients. Recruitment firms, thanks to their constant access to a network of qualified professionals, can help healthcare organizations target a more diverse and qualified talent for their company.